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China's hardware industry competition will show six characteristics
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The internationalization of domestic competition and the internalization of international competition will be the characteristics of the development of China's hardware industry in the coming years and will present 6 major trends.
The internationalization of domestic competition and the internalization of international competition will be the characteristics of the development of China's hardware industry in the coming years and will present 6 major trends.
First, China's position as a global hardware manufacturing center will be further strengthened.
With the acceleration of China's integration into the global economic environment and the rapid rise of its economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively perfect, industrial development is relatively mature, and labor costs are low, it has become a global hardware manufacturing center of comparative advantage, hardware manufacturing export-oriented development characteristics are obvious.
To strengthen the center position of the first performance of the overall growth in recent years, the export of hardware products: main hardware products export growth rate higher than the output growth rate, higher than the domestic market sales growth rate; the main hardware electric appliance product full bloom, not only export categories of products, power tools, hand tools, building hardware products, these traditional the increase is very high, and before the export share of small kitchen electric products and sanitary products in 2004 export growth is also very obvious. Huge market and central position, gravity will further attract the transfer of hardware multinational manufacturing center to china.
Two, the capital operation within the industry will become active, and cooperation among enterprises will be significantly enhanced.
In the context of global competition, industrial capital is another theme of the industry in order to gain a favorable competitive position and improve competitiveness. In 2004 SUPOR, Vatti has listed Hongbao for listing positive efforts, Vanward's capital market operation will not stop because of failure and Guangdong Meiya reorganization. From a capital point of view, the current main feature is the expansion of capital is intensifying. From the perspective of competition behavior, cooperation among enterprises in resource sharing is increasing.
Three is the polarization of enterprises will be further intensified.
The next few years will be the hardware industry's high-speed shock period, the high speed shock brought about by the direct consequences of the current hardware brand camp in the polarization of the trend of expansion. It is expected that in the next few years, there will be no hardware enterprises that can really survive in the market. But the hardware industry's high speed shock will bring enormous opportunities, and the shock result will make the market more rational.
Four, there will be profound changes in sales channels, and competition between channels is becoming increasingly fierce.
As the domestic hardware and bathroom products supply exceeds demand, the quality pressure increases, and the sales channels become one of the key competitive factors, and the competition for channels is becoming more and more fierce. On the one hand, electric kitchen manufacturers to strengthen the control of the retail terminal, and strive to reduce the marketing chain, save the cost of sales, the sales channels to the professional direction, the enterprise sales model can adapt to diverse toward the direction of market development. On the other hand, the development trend of the sales industry, so that the status of large household electrical appliance chain stores rising, the strengthening of the industry's control capacity, to participate in, and triggered a previously dominated by manufacturers led price competition. With its vast market coverage, purchasing scale and cost advantages, large retailers will increase the control ability of production enterprises in product pricing, payment and delivery. At the same time, the international market for our hardware product requirements will gradually change, will have higher requirements for China product quality, packaging, delivery period, and gradually extended to the R & D and production processes and products, products and environmental protection, energy resources, combine the human environment.
Five, the market competition will shift from price oriented to high-quality, high-tech products.
With the deepening of competition, the profit margins of all stages of the hardware industry chain are compressed, and the space for reducing prices is decreasing. More and more enterprises have realized that it is not the long-term development direction that can not establish the core competitiveness only by price competition, so as to explore new ways of development. Many hardware companies to increase investments in technology, the development of new high technology products, product differentiation as a long-term development of the enterprise, to seek new market demand, the establishment of a new economic growth point (such as small appliances and other similar industries), in order to achieve the sustainable development of enterprises.
Six, domestic and international enterprises will further accelerate the integration.
Domestic hardware enterprises in order to improve their own strength, and faster expansion of the international market, will be through a variety of means to accelerate the integration of foreign enterprises, in order to improve product quality and improve competitiveness. While continuing to expand traditional markets such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, Africa and so on.
Overall, China's hardware industry will continue the momentum of structural adjustment, but at the same time will continue to appear some highlights. The polarization situation of hardware enterprises will become more and more fierce. Some enterprises which are not fit for market competition will withdraw from market competition through different channels, and hardware giants will gradually emerge.
First, China's position as a global hardware manufacturing center will be further strengthened.
With the acceleration of China's integration into the global economic environment and the rapid rise of its economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively perfect, industrial development is relatively mature, and labor costs are low, it has become a global hardware manufacturing center of comparative advantage, hardware manufacturing export-oriented development characteristics are obvious.
To strengthen the center position of the first performance of the overall growth in recent years, the export of hardware products: main hardware products export growth rate higher than the output growth rate, higher than the domestic market sales growth rate; the main hardware electric appliance product full bloom, not only export categories of products, power tools, hand tools, building hardware products, these traditional the increase is very high, and before the export share of small kitchen electric products and sanitary products in 2004 export growth is also very obvious. Huge market and central position, gravity will further attract the transfer of hardware multinational manufacturing center to china.
Two, the capital operation within the industry will become active, and cooperation among enterprises will be significantly enhanced.
In the context of global competition, industrial capital is another theme of the industry in order to gain a favorable competitive position and improve competitiveness. In 2004 SUPOR, Vatti has listed Hongbao for listing positive efforts, Vanward's capital market operation will not stop because of failure and Guangdong Meiya reorganization. From a capital point of view, the current main feature is the expansion of capital is intensifying. From the perspective of competition behavior, cooperation among enterprises in resource sharing is increasing.
Three is the polarization of enterprises will be further intensified.
The next few years will be the hardware industry's high-speed shock period, the high speed shock brought about by the direct consequences of the current hardware brand camp in the polarization of the trend of expansion. It is expected that in the next few years, there will be no hardware enterprises that can really survive in the market. But the hardware industry's high speed shock will bring enormous opportunities, and the shock result will make the market more rational.
Four, there will be profound changes in sales channels, and competition between channels is becoming increasingly fierce.
As the domestic hardware and bathroom products supply exceeds demand, the quality pressure increases, and the sales channels become one of the key competitive factors, and the competition for channels is becoming more and more fierce. On the one hand, electric kitchen manufacturers to strengthen the control of the retail terminal, and strive to reduce the marketing chain, save the cost of sales, the sales channels to the professional direction, the enterprise sales model can adapt to diverse toward the direction of market development. On the other hand, the development trend of the sales industry, so that the status of large household electrical appliance chain stores rising, the strengthening of the industry's control capacity, to participate in, and triggered a previously dominated by manufacturers led price competition. With its vast market coverage, purchasing scale and cost advantages, large retailers will increase the control ability of production enterprises in product pricing, payment and delivery. At the same time, the international market for our hardware product requirements will gradually change, will have higher requirements for China product quality, packaging, delivery period, and gradually extended to the R & D and production processes and products, products and environmental protection, energy resources, combine the human environment.
Five, the market competition will shift from price oriented to high-quality, high-tech products.
With the deepening of competition, the profit margins of all stages of the hardware industry chain are compressed, and the space for reducing prices is decreasing. More and more enterprises have realized that it is not the long-term development direction that can not establish the core competitiveness only by price competition, so as to explore new ways of development. Many hardware companies to increase investments in technology, the development of new high technology products, product differentiation as a long-term development of the enterprise, to seek new market demand, the establishment of a new economic growth point (such as small appliances and other similar industries), in order to achieve the sustainable development of enterprises.
Six, domestic and international enterprises will further accelerate the integration.
Domestic hardware enterprises in order to improve their own strength, and faster expansion of the international market, will be through a variety of means to accelerate the integration of foreign enterprises, in order to improve product quality and improve competitiveness. While continuing to expand traditional markets such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, Africa and so on.
Overall, China's hardware industry will continue the momentum of structural adjustment, but at the same time will continue to appear some highlights. The polarization situation of hardware enterprises will become more and more fierce. Some enterprises which are not fit for market competition will withdraw from market competition through different channels, and hardware giants will gradually emerge.
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